Strengthening Retention Prevents Talent Leakage! Explaining specific methods and benefits

by | Jun 25, 2021 | Management  | 0 comments

While there are many companies that focus on recruiting in order to acquire new talent, there are also many companies that have adopted measures to prevent the outflow of talent.

One of the measures to prevent talent outflow is “retention”, but what exactly is it?

In this section, we will introduce why retention is important in preventing talent outflow, its merits, and the details of the measures.

What is Retention in the HR Field?

The word “retention” originally meant “holding” or “maintaining,” but what role does it play in the HR field? First, let’s take a look at the role and content of retention measures in the HR field.

Measures to prevent personnel outflow

Retention in the human resources field refers to measures to prevent the outflow of human resources. The purpose of this is to prevent the outflow of human resources that the company needs and to retain them.

In addition to excellent veteran employees, preventing the departure of young employees who have just joined a company is also a form of retention.

It can be said that the role of retention in the area of human resources is to firmly “retain” the human resources acquired through recruitment activities within the company.

Specific measures for retention

Specific measures for retention vary from company to company. For example, feedback of benefits to employees by reviewing salaries and benefits is one of them.

However, retention measures are not limited to monetary measures such as salaries.

In order to create an environment where employees can work comfortably, there are ways to correct long working hours and develop telework and flextime systems.

Some employees may be looking for a work-life balance rather than a salary, so it is important to comprehensively review the environment and treatment of employees.

The need and benefits of retention

Why do we need to strengthen retention in the HR domain? Here, we will introduce the necessity of retention measures and the benefits that companies can gain by strengthening retention.

Necessity of Retention

One of the reasons why retention is necessary is because of the worsening shortage of human resources among the working-age population due to the declining birthrate and aging population.

Even if we put a lot of effort into recruiting, if the human resources do not stick around, we will always have to keep recruiting new people.

This will lead to an increase in recruitment costs and will also require training costs, and there is also a concern that a lack of experienced personnel will lead to a lack of leadership.

In addition, as competition among companies to secure human resources is intensifying, job-hopping activities are becoming more active, and the increase in outflow of human resources is an issue that cannot be overlooked.

Therefore, it is necessary to stop the outflow of excellent human resources through retention measures.

Advantages of implementing retention measures

The merit of implementing retention measures is that it reduces recruitment and training costs by retaining talented people.

The accumulation of internal know-how and the skills of each employee will also lead to improved operational efficiency and maximized profits.

In addition, by improving the retention rate, it will also make it easier for new employees to develop a career vision.

With an employee as a role model, such as “If you achieve this much, you will be evaluated,” it is possible to provide a safe and comfortable working environment for new employees.

A clear career vision will lead to a desire to contribute to the company, which will create a virtuous cycle of better engagement, better teamwork and a better internal environment.

Goalous supports corporate retention

In order to implement retention, it is necessary to listen to the opinions of each employee and understand the situation in the field.

In order to do this, it is important to communicate closely, but internal communication activation requires GoalousIt is advisable to implement a tool like.

Goalous is a social networking type It is a social networking type of goal management tool, and since it does not require standardized messages like e-mail, it makes it easier to communicate with others.

It also features smooth communication that helps improve business efficiency. The messaging function and the goal sharing and evaluation functions also make it easier to properly evaluate work and achievements.

As a result, it leads to the maintenance and improvement of employee motivation and engagement, making it an effective retention measure.

As a retention measure, one of the ways to activate communication and properly manage and evaluate the work progress of subordinates is to use the Goalous.

If you want to know more about retention, please refer to the following documents.


Effective retention measures may differ depending on the size of the company and the industry, but the important thing is to listen to the opinions of employees.

It is important to listen to the opinions of your employees. It is a good idea to find out what parts of the job they feel are burdensome and what kind of work style they are looking for, so that you can reflect their opinions in your retention policies.

If you can create an environment in which employees can work with peace of mind that you are a company that cares about them, you will be highly regarded by people outside the company, and this will be a point of strength for your company when recruiting.