Case studies on how to revitalize internal communication! What are the points to keep in mind?

by | Jun 28, 2021 | Communication , Team | 0 comments

Some people may be in a position to supervise their subordinates, but may not know how to communicate with them or their colleagues.

How can internal communication be revitalized? In this article, we will introduce what you need to know about internal communication and some examples of revitalization.

What is internal communication? The Importance

First, let’s take a look at what internal communication is, and its importance.

What is internal communication?

Internal communication refers to the conversations and information sharing that take place within a company on a daily basis. In addition to verbal information sharing, internal communication through e-mail and SNS is also internal communication. Furthermore, chatting during breaks is also a type of internal communication.

Why is internal communication so important?

In a nutshell, the reason why internal communication is so important is to revitalize the company.

First of all, when internal communication is active, the speed of information sharing increases, which improves business efficiency. In addition, since they will be able to understand each other’s work, they will be able to support each other within their teams or departments.

The more supportive the relationship, the better the human relations will be, and the more satisfied the employees will be. As a result, more employees will become attached to the company, and the retention rate will improve. As experienced employees are retained, the company can expect to increase its sales and profits.

As described above, internal communication is important because it is beneficial to the company.

What are the challenges in internal communication?

Although we have discussed the necessity of internal communication, there are many cases where internal communication is not as active as expected, even though we understand its importance. Let’s take a look at some of the most common reasons why internal communication is not going well.

Lack of time for face-to-face conversations

With the diversification of work styles, such as teleworking, opportunities for all employees to gather in the office are decreasing. There are probably many people who have less time to talk face to face. There are also fewer opportunities to have private conversations after work hours.

With fewer opportunities to meet face to face, it is difficult to know when to communicate. Thus, with fewer opportunities for direct conversations, there are issues that prevent good internal communication.

Each generation has different values in communication

There exists a gap between generations in the way they communicate. Many people in the younger generation want to separate work and private life, and the culture of “drinking and socializing” outside of work is gradually declining.

In order to relate well with subordinates, we need to shift the way we communicate to fit the modern world.

In addition to generational differences, the values of communication itself vary widely. There are those who do not want to bring their personal lives into their work, and there are those who do not want to be actively involved in conversations. The challenge is how to communicate well in the midst of a variety of values.

Not being able to communicate easily

The way we work and communicate can also hinder communication. For example, we have our hands full with our work. In this case, we cannot communicate sufficiently because we physically cannot take time off.

Another problem is that there are only traditional means of communication such as e-mail and telephone. Emails take time to compose, and people tend to shy away from phone calls because of the convenience of the other party. The lack of an environment in which people can communicate easily is another issue that is often cited in internal communication.

Case studies on how to revitalize internal communication!

What can we do to overcome the challenges and revitalize internal communication?

What can we do to overcome the challenges and revitalize internal communication? Let’s take a look at three useful examples of revitalizing internal communication.

A case study of an internal event

Once every three months, Rakuten, Inc. holds a birthday party for employees whose birthdays are near. The aim of this event is to stimulate communication among employees by providing them with food, events, and other fun activities.

In addition, upper management also participates in the birthday party. This is one of the features of the café that enables communication including upper management, which can be a challenge for internal communication.

A case study of a café space

LINE Corporation has set up a vast cafe space within the company. The café is reasonably priced and features various types of seating for a relaxed atmosphere.

There is a space where employees can work on their laptops, and there is also a space with books and magazines for employees to casually use.

By creating a comfortable space for employees, the office is used as a place where chats and other communication can take place.

Case study of an internal communication tool

Wit-one Inc. has achieved a revitalization of communication by introducing internal communication tools.

First of all, all employees are asked to create an account with their real name and photo, and to write their personal preferences in their profile. By including their hobbies and favorite activities, the company was able to create opportunities for conversation.

The company also uses the tool to announce club activities and drinking parties. Since the communication is not only focused on the company’s business, it has become easier to communicate casually.

Goalous is the best tool for revitalizing internal communication

As mentioned in the case study, internal communication tools are useful for revitalizing internal communication. Goalous will make your communication more active with the following advantages.

Easy to communicate with simple messages and actions.
You can communicate simply without the need for standardized sentences like in e-mail.
You can send information through photo actions.
It’s a great way to share information with others.

Goalous. This is a great way to revitalize internal communication.

We also have a document titled “What is a truly effective way to revitalize internal communication? is also available at Goalous provides.


There are many challenges in revitalizing internal communication. The introduction of internal communication tools is a good way to address issues such as poor communication and lack of timing and to promote activation.